One of the most exciting developments in the industry is Anthony Edwards’ recent extension with Adidas, a deal worth over $10 million per year. This extension not only cements Edwards' status as a key player in the basketball world but also highlights the success of his previous sneaker releases with Adidas. In this blog post, we’ll dive into the details of this lucrative deal, the impact of Edwards' first sneaker deal, and the success of his Adidas sneakers so far.
Anthony Edwards, the rising star of the Minnesota Timberwolves and one of the most electrifying young talents in the NBA, first signed with Adidas in 2020, shortly after being drafted as the number one overall pick. The initial deal was a strategic move by Adidas to align themselves with a player who was quickly becoming a household name in basketball. Edwards’ charisma, on-court performance, and growing fan base made him an ideal ambassador for the brand.
Success of Anthony Edwards' Adidas Sneakers:
Since partnering with Adidas, Anthony Edwards has released several successful sneaker models that have resonated with both basketball players and sneaker enthusiasts. Let's take a closer look at some of the highlights:
Adidas AE1:
The first signature shoe, the Adidas AE1, was designed to cater to Edwards' dynamic playing style. Featuring a lightweight construction, responsive cushioning, and a stylish design, the AE1 quickly gained popularity. Its success was evident in the quick sell-outs and positive reviews from both professional athletes and casual wearers.
Performance and Style:
Edwards' sneakers are known for their blend of performance and style. The shoes provide excellent support and comfort on the court, making them a favorite among basketball players. Additionally, the sleek and modern design appeals to sneakerheads who appreciate aesthetics as much as functionality.
The New Deal: Over $10 Million Per Year:
Anthony Edwards' extension with Adidas, worth over $10 million per year, is a testament to the success of their partnership and the impact he has made in the sneaker world. This deal positions Edwards as one of the highest-paid athletes in Adidas' roster, reflecting his marketability and influence. At Re-Up Lane, we are thrilled about Anthony Edwards' extension with Adidas. This partnership promises to bring more exciting sneaker releases that combine performance, style, and exclusivity. As a store that caters to high-end buyers, we recognize the value of offering products associated with influential athletes like Edwards. Our customers can look forward to exclusive access to his latest sneaker drops, ensuring they stay ahead in the sneaker game.
At the time of writing, Edwards or Adidas have yet to confirm the new extension.